DNAI took care of the design of its products in development. This usually starts off with a brainstorm session
in words and scetches, to get to a new concept or product-idea. After the brainstorm session the viable ideas are
collected and worked out into more detailed scetches.
As the product idea progresses the further styling of the product is included in the design. The detailed scetches
are then worked out into the technical design of the product.
As the technical design and the styling of the product reach their final stages other design aspects take over. These
are generally the styling of the packaging and any promotional materials used in marketing the new product.